>>[re why $19.95 works]
>>
>>>Does it though. I've asked people about this and I've yet to come
>>>across
>>>anyone who doesn't automatically round it off. Unless, as Eva says, it
>>>has a subconscious effect anyway.
>>
>>Studies show it works. There are psychological barriers at $20, $50, and
>>$100 among others. It does work at a gut level.
>
>Even when you consciously round it off before making a decision? Or is
>it just that statistically there are enough people who don't?
People make decisions emotionally then justify them consciously if
called upon to do so, for the most part.
Richard Brodie RBrodie@brodietech.com +1.206.688.8600
CEO, Brodie Technology Group, Inc., Bellevue, WA, USA
http://www.brodietech.com/rbrodie
Do you know what a "meme" is?
http://www.brodietech.com/rbrodie/meme.htm
>