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This is a case for reserving the word "meme" for replicators that
reside in the mind. I pointedly do not argue that the meme is the ONLY
cultural replicator. In fact, the very title of my book, "Virus of the
Mind," refers to a replicator that "lives" outside the mind but
enslaves or parasitizes minds to aid in its reproduction.
Given that there was (and apparently is) no agreement among scholars on
an accepted definition of "meme," I came up with a working definition
for use in my book. Here it is (p. 32):
A MEME is a unit of information in a mind
whose existence influences events
such that more copies of itself get created
in other minds.
So the minimal replication cycle for a meme is something like this:
meme X exists in mind of person A -->
influences A's behavior (including speech) -->
provides stimulus to person B -->
meme X is created in mind of B
As an example, meme X might be "FIRE!" Person A yells "FIRE!" Person B
hears the yell and "catches" the infectious meme.
Of course, most meme replication is not so simple. Persons C, D, E, and
so on might serve as intermediaries, perhaps even through different
memes Y and Z, before person F is influenced to write something into
the script for a "Seinfeld" episode seen by millions who then catch
meme A. Rube-Goldberg meme propagation is probably the rule, not the
exception.
Here is my reasoning for reserving "meme" for replicators in minds. The
first reason is simple: if we make "meme" refer to ANY replicating
information pattern, it becomes semantically identical to another word
we already have for that: "replicator." So we lose a potentially useful
distinction.
Secondly, as humans we are peculiarly interested in the workings of our
own minds. Having a special term for information that replicates by
residing in our minds allows us to focus the huge base of scholarship
we already have about the mind on the particular mechanism of
replication and evolution by natural selection.
The interesting properties of memes fall into three classes (or six, if
you prefer Calvin's model). First, what properties do memes have that
make them penetrate our mind's defenses? Candidates for properties in
this class might be simplicity, urgency, or reminiscence of events that
were important to primitive man's reproduction and thus adapted for
(sex, danger, food, status).
A second class of properties relates to the fidelity of memes.
Candidates for this class include tradition, making sense, and
simplicity again.
The third class of properties relate to propagation: how much and how
effectively do these memes influence a person's behavior? Memes for
evangelism, action, crisis, and so on fall into this camp.
Any attempt to explain all of culture by looking at meme replication is
doomed to failure. Bloom's superorganisms and Dawkins's mind viruses
are indeed cultural replicators that evolve to promote their own
survival and spread. Perhaps "memetics", if it implies that memes are
the be-all and end-all, is a poor name for our science after all.
But on the other hand, any attempt to discredit memetics by pointing
out the existence of other cultural replicators is likewise empty. We
will understand culture by looking at the interesting points in its
complexity. Looking at them as replicators is bound to illuminate some
processes and obscure others. And reserving the word "meme" for that
special replicator that occupies that special place in our mind, if not
our heart, is worth doing.
Richard Brodie RBrodie@brodietech.com +1.425.688.8600
CEO, Brodie Technology Group, Inc., Bellevue, WA, USA
Author, VIRUS OF THE MIND: The New Science of the Meme
Visit Meme Central: http://www.brodietech.com/rbrodie/meme.htm
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