Yash.
A quote from [http://announce.com/agner/cultsel/chapt3.html]:
"Sociobiologists have defined a cultural disposition or a cultural unit of
information, and several names have been proposed for such a unit of
cultural information: artifact type, mnemotype, idea, idene, sociogene,
instruction, culture type, culturgen, meme, menteme, concept, rule ... The
word meme seems to be the name that has caught on."
And another from [http://www.sepa.tudelft.nl/webstaf/hanss/moritzt.htm]:
"The ideas of replicators and mental-replicators were first articulated in
a systematic fashion by Richard Dawkins in his landmark book "The Selfish
Gene"2 (TSG) and later, in more technical detail, in "The Extended
Phenotype"3 (TEP)....While Dawkins and Drexler provided articulation and
emphasis to the concepts of replicators and memes, their discussions remain
at the qualitative, general descriptive level. However, in the same time
frame, Lumsden and Wilson introduced their concept of 'culturgen' in order
to allow an integrated discussion of genetic and cultural transfer. Their
theory is articulated in full mathematical detail in their 1981 book
"Genes, Mind, Culture" 4 (GMC), and in a more easily digested introductory
book "Promethean Fire"5 (PF) which appeared in 1983."
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