> >Truth is NOT one of the strong selectors for memes.
>
> But it certainly helps if it meme *seems* true in relation to whatever
> memes are swimming around in one's head (usually ones gleaned from one's
> culture). Certainly the "The sky is made of purple jello" meme hasn't done
> very well...
Right. In other words, although truth is not a strong selector,
consistency is. Which is covered in _Virus of the Mind_; you should read
it. :)
Eva