e.g.. "Where do you want to go today", makes the users feel as though
they are in control, and not being dictated to (any more). This ad
campaign was created during one of the times of great anti-Microsoft,
anti-monopolist sentiment.
Free software. Let's face it, with working capital like Microsoft's,
one can afford to give it away for quite some time. There's nothing
better than free samples to create hooked junkies.
- Marc
(trying desperately to stay out of technology these days...)
> -----Original Message-----
> From: Richard Brodie [SMTP:RBrodie@brodietech.com]
> Sent: Thursday, July 31, 1997 10:49 AM
> To: 'virus@lucifer.com'
> Subject: RE: virus: TV is Good
>
> Marc Swenson wrote:
>
> >For example, Bill Gates has had very little to do with technology
> >enhancement since the 70's. If there is any genius to be found in
> his
> >persona, it's his assemblage of marketers, advertising and legal
> >counsel.
>
> What are the forces that make this meme so persistent? This is a good
> example of something else being more powerful than "truth." Some of us
> on this list actually KNOW Bill, by the way.
>
> Richard Brodie RBrodie@brodietech.com +1.425.688.8600
> CEO, Brodie Technology Group, Inc., Bellevue, WA, USA
> Author, VIRUS OF THE MIND: The New Science of the Meme
> Visit Meme Central: http://www.brodietech.com/rbrodie/meme.htm
> >